Analysis of Conference & Exhibition Industry and Career Direction

In contrast, the development of China's exhibition industry started relatively late and is in sync with the reform and opening up. However, the development is relatively fast, especially in recent years when the exhibition industry has emerged, showing a good development trend, which is manifested in the following aspects:

1. Construction of venues. According to statistics from relevant departments, there are more than 150 large and medium-sized exhibition venues in China, with a exhibition area of over 3 million square meters. Currently, construction is still underway in various regions, and it is expected that the exhibition area of various exhibition centers built within the next three years may exceed 1 million square meters. It can be imagined how large the scale of venue construction is.

2. The unprecedented activity of conferences and exhibitions. In 2004, the number of exhibition projects in China exceeded 3000, and nearly 800 exhibitions were held abroad; More than 5 million exhibitors and nearly 20 million professional visitors attended the exhibition; There are over 5000 festival activities and hundreds of millions of attendees. The increase in exhibition revenue is significant. Currently, the direct revenue from various exhibitions exceeds 10 billion yuan, and the indirect revenue from industries such as tourism, catering, transportation, advertising, entertainment, and real estate has reached hundreds of billions of yuan.

3. The transformation of the host of conferences and exhibitions. In the past, China mainly held conferences and exhibitions by the government, but now more and more exhibition companies have been established. This has led to the continuous marketization and commercialization of the exhibition industry, creating social wealth and promoting economic development. At the same time, it drives the development of a series of industries and provides enterprises with rich resources such as technology, talent, and information.

4. The Critical mass of exhibitions is prominent. China's exhibition industry is concentrated in cities such as Guangzhou, Shanghai, Beijing, Dalian, and other regions such as the Yangtze River Delta and Pearl River Delta. In these regions, conference and exhibition revenue is abundant, conference and exhibition activities are frequent, and the level of development is high. China's exhibition industry started late, but there are still many problems such as extensive expansion, imbalanced development, low marketization, and low market openness in terms of scale, planning, management talent, and service quality. Outstanding issues in the following areas:

1) Talent shortage, lack of professional talents. At present, as exhibition is a new industry, the education system has not kept up with the pace. Lack of experience in cultivating exhibition talents has led to many people currently engaged in conference and exhibition work studying other majors.
2) The exhibition management system has significant deficiencies, with excessive government intervention and low marketization, resulting in a lack of awareness of competition among enterprises.
3) The utilization rate of the venue is very low. The construction area of the venue is large, and maintenance also requires a significant investment of manpower and material resources. When idle, enterprises have no economic income and have to invest costs, which is not cost-effective. Waste of national resources and low industry efficiency.
4) The service quality of exhibitions is not high and has not had a significant impact on exhibitors, which also limits the current development of the exhibition industry.

The connection between the development of the exhibition industry and employment

In the analysis of the current development status of the exhibition industry, there is a contradiction between the rapid development of exhibitions and the severe shortage of talents. This has resulted in a relatively low level of organization and management of exhibitions, and the shortage of exhibition talents is mainly manifested in a serious shortage of exhibition professionals, with overall low professional and cultural qualities of practitioners. In China, there is a significant shortage of exhibition professionals, with at least one million in demand. This is a great opportunity for students on campus. This is manifested in the following aspects:

1. Choosing one's major well is beneficial for future career development and has a higher chance of success.
2. Engaging in the exhibition industry has a relatively high salary, which plays a decisive role in one's material consumption level. At the same time, it is beneficial for various spiritual and cultural consumption, and continuously improves oneself.
3. Engaging in the exhibition industry has a larger development space, which is conducive to one's bold innovation, bold exploration, and entrepreneurship in future work.
4. In the current situation of tight employment, exhibition work has more advantages and less competitive pressure. So, the development of the exhibition industry is a great opportunity for one's future employment.

Faced with such opportunities, we must also accept challenges. Conference and exhibition work is a highly comprehensive task, which requires high personal qualities and requires us to possess various abilities. So how should we make these preparations?

Experts have provided the following suggestions:
1. Think creatively. Think of what others may not expect, and do what others have not done.
2. I can write articles in various genres, such as exhibition proposals, invitations, advertisements, etc.
3. Be good at communication, learn to communicate with people and organizational communication, and convey information in the most accurate way.
4. Be practical and down-to-earth.
5. Exhibition work involves no small matters, focusing on the small things in work and study life.

Future directions

Exhibition industry talents can be roughly divided into exhibition core talents, exhibition auxiliary talents, and exhibition support talents. The first two are commonly referred to as exhibition industry talents, and exhibition project planning and marketing talents are particularly important among exhibition core talents. At present, in the conference and exhibition industry, the specific job positions are also different due to different business needs and human resource conditions of the company. However, no matter how the positions are divided, the more important management positions include market research, project planning and planning, project sales, and operation management.